On July 1, 2014, Canada implemented a landmark anti-SPAM law to regulate how businesses and organizations send promotional email, text, and social messages to Canadian recipients. Known as CASL, its stipulations and consequences are more severe than those of CAN-SPAM, the U.S. anti-spam law.

The law’s centerpiece is its consent provisions: unlike CAN-SPAM, CASL requires marketers to have the consent of recipients before sending them commercial messages.

This means that it is a violation of CASL to send Canadian recipients messages without their consent!

To learn more, download a white paper on CASL, or watch a video of Real Magnet’s webinar on CASL compliance.