When uploading images taken with an iPhone (iOS 4 or greater), upon sending your test message you may notice that the image’s orientation is slightly off.  This is due to something known as EXIF data.

What is EXIF data? EXIF data is information written to the image that tells a device (a computer, other camera, even a television) what the orientation of the image should be. As of 2010, Apple upgraded the camera software on iPhones to better compete with traditional digital cameras, and started appending EXIF data to orient images.

Unfortunately, while creating a message within Real Magnet images will look correct in the browser, this is because browsers will correctly render an image with accompanying EXIF data. It is not until the message is opened that issues may arise. If the message is opened in Gmail or other web-based email applications the images will display correctly. But when viewed within email clients like Outlook (and most email messages typically are), the image will display in the same direction of the camera when the image was taken.

Original Image

However, images opened via Email clients like Outlook might have a vastly different result, as images may display sideways or upside-down (as in the three below).

Image After Delivery

Recommended Solutions

 1.   Take the Picture with your iPhone in an Upright Position

Images may display incorrectly if an image is taken with the phone positioned horizontally or upside-down. The easiest way to avoid this problem is simply take any pictures on an iPhone with the phone pointed vertically, with the action buttons at the bottom (as in the example to the right).

2.   Using Pixlr

Using the message editor in Real Magnet allows you to take advantage of the powerful Pixlr Image Editor. This image editor will not only overwrite the EXIF data, but it will also allow you to resize or append your own set of stamps.

To learn more about the message editor, check out our  Quick Start Guide or visit the editor’s Resources page.

3.   Testing Makes Perfect

Test your message against Real Magnet’s deliverability tool which will not only test your message against popular email clients but will also test your content against popular spam detection tools like Postini or Spam Assassin.