Marketing Automation does not have its own unsubscribe mechanism.  Unsubscribes are managed via the account unsubscribe setting.   Prior to each send action, the campaign evaluates whether the recipient is eligible to receive the specific message that the send action is about to send.

Real Magnet supports a number of different unsubscribe methods. The following briefly describes each method and the implications for Marketing Automation.

Unsubscribe Type Description Impact on Marketing Automation
Unsubscribe from ALL When a recipient clicks ANY unsubscribe link in ANY message, they are automatically unsubscribed from all future messages from the account Once a recipient is unsubscribed they will NOT receive ANY Marketing Automation related messages.
 
No additional steps need to be taken in Marketing Automation.
Unsubscribe from Group When a recipient clicks the unsubscribe link, they are removed from the group that the message was sent to.
 
They are prevented from being uploaded into that group.
 
They will continue to receive messages from other groups.
For every Marketing Automation message, an Unsubscribe group must be specified.
 
On the send action configuration screen there is section called “Unsubscribe from group: Select Group”.
 
Here you select which group you want the recipient to be unsubscribed from IF they click the unsubscribe link in the message.
 
For EACH send action the campaign looks at the unsubscribe group selected and IF the recipient has an unsubscribe record for that group, they will NOT receive that message.
Unsubscribe from Group Category When a recipient clicks the unsubscribe link, they are removed from the group that the message was sent to as well as other groups that are associated with that category.
 
They are prevented from being uploaded into ANY group in that category.
 
They will continue to receive messages sent to groups in other categories.
For every Marketing Automation message, an Unsubscribe group must be specified.
 
On the send action configuration screen there is section called “Unsubscribe from group: Select Group”.
 
Here you select which group you want the recipient to be unsubscribed from IF they click the unsubscribe link in the message.
 
The recipient will be removed from this group and all other groups in the category.
 
For EACH send action the campaign looks at the unsubscribe group selected and IF the recipient has an unsubscribe record for that group, or any group from that category, they will NOT receive that message.
Unsubscribe to message category When a recipient clicks the unsubscribe link, they are marked as having unsubscribed from the category that the message is associated with.
 
The recipient will no longer receive ANY messages that are associated with that category.
For EACH send action the campaign looks at the Message Category that the message is associated with.
 
IF the recipient has an unsubscribe record for that category, they will NOT receive THAT message.
 
No additional steps need to be taken in Marketing Automation