The Personify integration for landing pages adds new prospects to your Personify AMS / CRM with a minimum of barriers. When recipients submit a Marketing Automation landing page, Real Magnet can make their information available in your Personify instance.

The integration solution is not intended to handle subscription management, or to conduct surveys.

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Installing universal services

Landing page integration is based on the universal services integration that is already used outside of Marketing Automation. So, when Marketing Automation is turned on for your account, you will not need to install anything else to start integrating landing pages to Personify.

When you are ready to install, contact support@realmagnet.com.

The installation process includes:

  1. Running a script to create the necessary stored procedures for your Personify database.
  2. Running the main installation package.

Installation will set up the default options as described below. If you would like to customize any part of the integration (such as the stored procedures), you can do so. Please note that Real Magnet is unable to maintain any customization you add.

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How the integration works

To use the integration, you will need both Personify integration and Marketing Automation activated for your account. If you do not, please contact Real Magnet’s Support team at support@realmagnet.com.

Creating integrated campaigns

After this is done, you will have a new section available called Integration whenever you create a landing page campaign. Check the Integrate with Personify check-box to create new records in Personify.

  • This check-box is optional for each landing page campaign, meaning you can choose to have some campaigns integrated, while others are not.

Creating new records

Real Magnet creates records directly in the Personify database using a SQL insertion.

By default, records are created under a “Real Magnet” constituent class. This class is created as part of the installation process.

Using the ‘Real Magnet’ constituent class allows you to easily find records created by Real Magnet.  On your CRM360 search page in Personify, there is a ‘constituent class’ drop-down menu.  After the integration is installed, you can choose ‘Real Magnet’ as one of the options in this drop-down.

Logic for record creation

When the campaign is deployed, records are added to Personify through the following workflow.

  • Recipient submits the landing page.
  • Real Magnet uses the email address submitted to see whether a record exists within the Real Magnet system.
    • If the email address is not found, Real Magnet creates a contact record.
      • Real Magnet searches the Personify database to see if the email exists.
        • If no record of the email exists, Real Magnet creates a new one.  Real Magnet then takes the Personify ID and stores it in the Real Magnet Custom ID field.
        • If one record of the email exists, Real Magnet stores the Personify ID in the Custom ID field.
        • If more than one record of the email exists, Real Magnet stores the Personify ID for the first record returned.
    • If the email address is found, Real Magnet checks the Custom ID field.
      • If the Custom ID field is blank, Real Magnet searches the Personify database to see if the email exists.
        NOTE:  This process also happens if the field contains a dummy ID.  Dummy IDs are created when your Real Magnet account requires a Custom ID to create contact records, but none is submitted through the landing page.  Dummy IDs have a set format which Real Magnet recognizes.

        • If no record of the email exists, Real Magnet creates a new one.  Real Magnet then takes the Personify ID and stores it in the Real Magnet Custom ID field.
        • If one record of the email exists, Real Magnet stores the Personify ID in the Custom ID field.
        • If more than one record of the email exists, Real Magnet stores the Personify ID for the first record returned.
      • If the Custom ID field is not blank, Real Magnet does not update the Personify database
        • The fact that the recipient submitted a landing page can be seen in Personify through the embedded Real Magnet report.

Real Magnet and Personify Field Mappings

The following Real Magnet fields are available to map to Personify fields.

  • Email (required)
  • First Name
  • Last Name
  • Company
  • Address 1
  • Address 2
  • City
  • State
  • Zip
  • Phone Number
  • Fax

No additional fields can be added.

You can set default values for these fields by modifying the stored procedure which creates Personify records.

NOTE:  Make sure to include required fields on your Real Magnet landing page.