Whitelisting your Real Magnet Emails

Server Level Whitelisting

If you’re having difficulty getting your messages delivered to your recipients at a specific company, or if a recipient is saying they are not receiving the message but Real Magnet tracking says it was successfully delivered to them, it is likely because the messages are being blocked by the recipient’s company’s Spam filter. There are many reasons why a Spam filter might do this — it could be due to their email administrator taking an aggressive stance against commercial messages, or their filter may have been programmed to not allow the same message to be sent to many different recipients at the same time.

In this type of situation, you might consider sending whitelisting information to the company’s IT team so they can adjust their Spam filter to accept your messages and place them in your recipients’ inboxes.

To find the whitelisting information for your emails, log into your Magnet Mail account, select the ‘Tools’ tab, and then scroll down to the very bottom of the page.

You’ll want to provide both your ‘Return Path’ address and your assigned IP address(es).

Desktop Level Whitelisting

Even if a Spam filter is allowing your messages through, it may on occasion place them in the Spam folder for one or more recipients. So it’s also a good idea to frequently remind your recipients to add your ‘From’ address to their “safe sender” or “trusted sender” list. By doing that, they’re not only instructing their Spam filter to always place your emails in the Inbox, they’re helping to improve your sender reputation.

One way of reminding your recipients to do this is to include a short sentence like the following in your messages:

“To ensure that you continue receiving our messages in your Inbox, please add our “From” domain name (oursendingdomain.com) to your safe senders list.”

You might even include a link to this page so your recipients have access to desktop level whitelisting instructions for their favorite email program.

Desktop level whitelisting is quick and easy and only needs to be done one time, but every email program does it slightly differently. Here are instructions for some of the most popular ones:

Gmail (Web Email):

  1. Find a message from the sender you want to whitelist
  2. Hover your cursor over the Sender name and wait for a menu to pop up
  3. Click ‘Add to contacts’ in the menu

Outlook/Hotmail/Windows Live & MSN (Web Email):

  1. Find and select a message from the sender you want to whitelist
  2. Click ‘Add to contacts’ (next to the From name and address in the Preview pane)

Yahoo (Web Mail):

  1. Find a message from the sender you want to whitelist
  2. Right-click on the sender’s From name and choose “Add Sender to Contacts” from the menu
  3. In the ‘Add to Contacts’ dialog box, verify that the sender information is correct and click the ‘Save’ button

AOL Web Mail

  1. Find a message from the sender you want to whitelist
  2. Right-click on the sender’s From name and choose “Add to Contacts” from the menu

Outlook 2010:

  1. On the Home tab of the ribbon, click the ‘Junk’ button and then choose ‘Junk Email Options…’ from the menu
  2. Select the ‘Safe Senders’ tab and click ‘Add’ and enter an e-mail address or Internet domain name to be added to the list box, and then click OK
  3. Enter an e-mail address or domain name for the sender you want to whitelist and then click OK

Outlook 2007:

  1. From your inbox, select a message from the sender you wish to whitelist
  2. Select ‘Actions’ and then ‘Junk Email’
  3. Click ‘Add Sender to Safe Senders List’

Norton AntiSpam:

  1. In the Norton product main window, click ‘Settings’
  2. In the ‘Settings’ window, under ‘Detailed Settings’, click ‘AntiSpam’
  3. On the ‘Filter’ tab, in the ‘Allowed List’ row, click ‘Configure’
  4. In the ‘Allowed List’ window, click ‘Add’
  5. In the ‘Add Email Address’ dialog box, in the ‘Address Type’ drop-down list, select the address type
  6. Select either ‘Domain’ or ‘Address’
  7. Enter the domain name or email address to be whitelisted
  8. Click ‘OK’
  9. In the ‘Allowed List’ window, click ‘Apply’
  10. Click ‘OK’

Barracuda Networks:

  1. Click ‘Add Sender Policy’ and fill in the domain name or email address
  2. Select ‘Exempt’ from the ‘Policy’ drop-down and then click the ‘Add’ button to save the new policy

Cloudmark DesktopOne:

  1. Open the Accounts window
  2. Next to the account where you receive messages from this sender, click ‘Configure….’ to open the ‘Account Settings’ window
  3. In the ‘Account Settings’ window, choose the ‘Approved Senders’ tab
  4. Click the add (+) button to open the ‘Edit Approved Senders’ window
  5. In the ‘Edit Approved Senders’ window, enter the domain name or email address to be whitelisted
  6. Click ‘OK’ to save the new setting and close the ‘Edit Approved Senders’ window
  7. Click ‘OK’ to close the ‘Account Settings’ window